What is Cohort Analysis? Cohort analysis is a powerful analytical technique used in digital marketing to group customers with shared characteristics and track their behavior over time. These groups, called “cohorts,” allow marketers to gain a deeper understanding of customer trends, identify patterns, and optimize marketing strategies for better engagement and retention. Why is Cohort…
What is Click-Through Rate (CTR)? Click-through rate (CTR) is a crucial metric in digital marketing that measures the percentage of people who click on a specific link, ad, or call to action (CTA) after seeing it. It’s a key indicator of how effective your online advertising and marketing efforts are at driving traffic and engagement….
What is a Click Map? A click map is a visual representation of user clicks on a webpage. It’s a heatmap-like tool that shows you where users are clicking, tapping, or interacting with elements on your website. This valuable data provides insights into user behavior, helping you understand how visitors are engaging with your content…
What is Click Fraud? Click fraud is a malicious activity in digital advertising where fraudulent clicks are generated on pay-per-click (PPC) ads. These clicks are not from genuine users interested in your product or service; instead, they are generated by bots, click farms, or even competitors with the intention of depleting your ad budget or…
What is Churn Rate? Churn rate, also known as customer attrition, is the rate at which customers stop doing business with your company. In the digital world, this could mean unsubscribing from your email list, canceling a subscription service, or simply not returning to your website or app. It’s a critical metric for any business,…
What is Churn Probability? Churn probability, in the context of digital marketing, is the likelihood that a customer will stop using your product or service within a given timeframe. It’s a crucial metric for businesses to understand, as it directly impacts customer lifetime value (CLTV) and overall revenue. Essentially, it’s about predicting which customers are…
What is a Chatbot? A chatbot is an AI-powered software application that simulates human conversation through text or voice interactions. They can be integrated into various platforms like websites, messaging apps (Facebook Messenger, WhatsApp), and social media platforms to provide automated customer service, generate leads, and enhance user experience. Why Use Chatbots in Marketing? Chatbots…
What is a Content Delivery System (CDS)? A Content Delivery System (CDS) is a software solution that streamlines the creation, management, and delivery of digital content across various channels and platforms. It acts as a central hub for all your content, making it easier to organize, distribute, and optimize for different audiences and devices. Why…
What is Causal Impact Analysis? Causal impact analysis is a statistical technique used to measure the causal effect of a marketing intervention on a specific metric. It goes beyond simple correlation and attempts to determine whether a marketing campaign or change actually caused an observed change in outcomes, such as website traffic, conversions, or sales….
What is a Canonical Tag? A canonical tag (also known as “rel canonical”) is a snippet of HTML code that tells search engines which version of a webpage is the preferred or “canonical” version. It’s essentially a way of saying, “Hey search engine, these pages are very similar, but this is the one I want…