What is Attribution in Digital Marketing? Attribution, in the context of digital marketing, is the process of identifying how much credit each marketing touchpoint deserves for a conversion. It helps marketers understand which channels and interactions influenced a customer to take a desired action, such as making a purchase or filling out a lead form….
What is Average Revenue Per User (ARPU)? Average Revenue Per User (ARPU) is a critical metric in digital marketing that measures the average revenue generated per user or customer over a specific period. It’s a valuable indicator of your business’s financial health and the effectiveness of your monetization strategies. Essentially, ARPU tells you how much,…
What is an App Campaign? An app campaign (sometimes called an app install campaign) is a type of digital marketing campaign specifically designed to drive users to download and engage with your mobile app. These campaigns leverage various channels and strategies to reach your target audience and encourage app installs, ultimately increasing your app’s visibility…
What is an Animated GIF? An animated GIF (Graphics Interchange Format) is a short, looping animation that can be used to add visual interest and engagement to your digital marketing content. Unlike videos, GIFs don’t require a play button and are typically smaller in file size, making them ideal for websites, emails, and social media….
What is Anchor Text? Anchor text is the visible, clickable text in a hyperlink. It’s the words that users see and click on to navigate to another page or resource on the web. In the context of digital marketing, anchor text plays a crucial role in both user experience (UX) and search engine optimization (SEO)….