B2B in Digital Marketing: Strategies for Reaching and Engaging Business Customers
What is B2B Digital Marketing? B2B digital marketing (also known as business-to-business digital marketing) encompasses all online marketing efforts directed towards other businesses and organizations. Instead of targeting individual consumers, B2B marketers focus on reaching decision-makers, influencers, and stakeholders within companies. How is B2B Digital Marketing Different from B2C? While both B2B and B2C digital…