Conversion Rate Optimization (CRO) in Digital Marketing: The Art and Science of Turning Visitors into Customers
What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action. This “action” could be anything from making a purchase and filling out a form, to signing up for a newsletter, or downloading a resource. Essentially, CRO is about making your…