Cost Per Click (CPC) in Digital Marketing: A Guide to Understanding and Lowering Your Ad Costs
What is Cost Per Click (CPC)? Cost per click (CPC) is a common pricing model in digital advertising where you pay a fee each time someone clicks on your ad. It’s a key metric in pay-per-click (PPC) advertising, allowing you to measure the cost-effectiveness of your campaigns and optimize your ad spend. Essentially, CPC tells…