Cost-Per-Lead (CPL) in Digital Marketing: A Key Metric for Lead Generation
What is Cost-Per-Lead (CPL)? Cost-per-lead (CPL) is a crucial metric in digital marketing that measures how much it costs your business to acquire a new lead. It encompasses all the expenses associated with attracting and converting a potential customer into a lead, such as advertising costs, content creation, and marketing automation. Essentially, CPL helps you…