Dynamic Keyword Insertion in Digital Marketing: Boost Your PPC Performance
Dynamic Keyword Insertion (DKI) is a powerful tool in the world of PPC advertising, allowing you to dynamically insert search terms into your Google Ads (formerly AdWords) copy. This can significantly improve your ad relevance, quality score, and ultimately, your click-through rate (CTR) and conversion rate. What is Dynamic Keyword Insertion? DKI is a feature…