Type of affiliate programs In Digital Marketing

Affiliate programs can be broadly categorized based on the payment model they use. Here are some of the most common types:

• 💰 Pay-per-sale (PPS) or Cost-per-sale (CPS): This is the most common type. Affiliates earn a commission when the referred customer makes a purchase.
• 🖱️ Pay-per-click (PPC): Affiliates earn a commission based on the number of clicks generated by their affiliate links, regardless of whether¹ a purchase is made.
• 📝 Pay-per-lead (PPL) or cost-per-lead (CPL): Affiliates are compensated for directing visitors to the merchant’s site who perform a specific action, such as signing up for a newsletter² or filling out a form.
• 📞 Pay-per-call (PPCall): Affiliates earn a commission when a referred visitor makes a phone call to the merchant via a unique tracking phone number.³

In addition to these payment-based categories, affiliate programs can also be classified based on the type of affiliate partner involved:

• ✍️ Content affiliates: These affiliates create valuable content, such as blog posts, reviews, or tutorials, to promote products or services.
• 🏷️ Coupon and deal affiliates: These affiliates promote discounts, deals, and coupon codes for various products and services.
• 📢 Influencer affiliates: These are individuals with a significant following on social media or other platforms who promote products or services to their audience.

The best type of affiliate program for you will depend on your specific goals and the resources you have available.