What is Cost Per Action (CPA)? Cost per action (CPA), also known as cost per acquisition, is a digital advertising pricing model where you pay only when a user takes a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. It’s a performance-based model that focuses on…
What is Cost Per Click (CPC)? Cost per click (CPC) is a common pricing model in digital advertising where you pay a fee each time someone clicks on your ad. It’s a key metric in pay-per-click (PPC) advertising, allowing you to measure the cost-effectiveness of your campaigns and optimize your ad spend. Essentially, CPC tells…
Core Web Vitals What are Core Web Vitals? Core Web Vitals are a set of metrics that measure how users experience the speed, responsiveness, and visual stability of a webpage. They are a crucial part of Google’s “page experience” signals, which influence how your website ranks in search results. Essentially, Core Web Vitals quantify key…
What is Copywriting in Digital Marketing? Copywriting, in the context of digital marketing, is the art and science of writing persuasive text that motivates your audience to take action. It’s about using the right words to capture attention, build interest, and ultimately drive conversions. Whether it’s website copy, ad copy, or email newsletters, compelling copy…
What are Cookies? Cookies are small text files that websites store on a user’s computer or mobile device when they visit the site. They act like a memory for the website, allowing it to remember information about the user’s visit, such as their preferences, login details, and browsing activity. How Do Cookies Work? What are…
What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action. This “action” could be anything from making a purchase and filling out a form, to signing up for a newsletter, or downloading a resource. Essentially, CRO is about making your…
What are Google Ads, History of Google Ads, Facts of Google Ads Google Ads is Google’s online advertising program that allows businesses to create online ads to reach people exactly when they’re interested in the products and services that they offer. This article will discuss what Google Ads are, the history of Google Ads, and…
What is Conversion Rate? Conversion rate is a key metric in digital marketing that measures the percentage of website visitors who complete a desired action. This action could be anything from making a purchase to filling out a form, signing up for a newsletter, or downloading a resource. Essentially, it’s the percentage of visitors who…
What is a Conversion Funnel in Digital Marketing? A conversion funnel, also known as a sales funnel or marketing funnel, is a visual representation of the customer journey from their initial awareness of your brand to a desired action, like making a purchase. It helps marketers understand the different stages potential customers go through and…
What is a Conversion in Digital Marketing? In the world of digital marketing, a conversion is a desired action taken by a visitor on your website or app. It’s the moment when a prospect becomes a lead or a lead becomes a customer. This could be anything from making a purchase to signing up for…