What is Brand Personality? Brand personality is the set of human characteristics that are attributed to a brand. It’s how your brand would behave, think, and feel if it were a person. Think of it as giving your brand a unique identity that resonates with your target audience. Just like people have distinct personalities, brands…
What is Brand Equity? Brand equity is the value premium that a company realizes from a product with a recognizable name when compared to a generic equivalent. It’s the intangible asset that makes customers choose your brand over competitors, even if the products are similar. This value stems from consumer perception of your brand, including…
What is the Bottom of the Funnel? The bottom of the funnel (BOFU) is the final stage in the digital marketing sales funnel. It’s where potential customers have moved past initial awareness and consideration and are now ready to make a purchase decision. These are your hottest leads, the ones most likely to convert into…
What is Black Hat SEO? Black hat SEO refers to unethical and manipulative techniques used to try and improve a website’s search engine rankings. These tactics violate search engine guidelines and often involve trying to trick or deceive search algorithms. While black hat SEO might provide short-term gains, it ultimately carries significant risks and can…
hat is Bing Webmaster Tools? Bing Webmaster Tools (also known as Bing WMT) is a free service provided by Microsoft that helps website owners, marketers, and SEO professionals monitor, manage, and improve their website’s presence in Bing search results. It’s a powerful suite of tools that provides valuable insights and data to optimize your website…
What is a Bid in Advertising? In the world of digital advertising, a bid is the maximum amount of money you are willing to pay for a specific action, such as a click on your ad (cost-per-click or CPC) or a thousand impressions (cost-per-thousand impressions or CPM). It’s essentially your way of telling ad platforms…
What is Behavioral Targeting? Behavioral targeting is a digital marketing technique that uses information about user behavior to deliver relevant ads and personalized experiences. By tracking website activity, search history, and other online interactions, marketers can create detailed user profiles and target ads based on individual interests and preferences. How Does Behavioral Targeting Work? Behavioral…
What is Bayesian Inference? Bayesian inference is a statistical method that allows us to update our beliefs about something based on new evidence. It’s a powerful tool for making decisions in the face of uncertainty, which makes it particularly well-suited for the ever-changing world of digital marketing. How is Bayesian Inference Used in Marketing? Bayesian…
What is Barter Marketing? Barter marketing, also known as trade marketing, is a strategy where businesses exchange goods or services with each other without using money. It’s a mutually beneficial arrangement where both parties receive something of value. In the context of digital marketing, this often involves exchanging services like content creation, social media promotion,…
What is Banner Blindness? Banner blindness is a phenomenon in digital marketing where web users subconsciously (or even consciously) ignore banner ads and other forms of online advertising. It’s like our brains have developed a filter that tunes out these visual elements, even if they are relevant to our interests. Why Does Banner Blindness Happen?…